CA Employment Lawyers:
Book more wage/hour + wrongful termination consults in 30 days
We install your intake‑ready engine (Search + GBP + short‑form video + tracking)
and report on Cost per Booked Consult and Show Rate weekly.
How the Authority
Sprint Works (30 Days)
Step 1
Install tracking & fix intake (Days 1–3)
We connect GA4, Google Tag Manager, and call tracking so every form, call, and booked consultation is tracked back to the click. We also tighten intake with missed‑call text‑backs, two‑tap booking, and reminder automations so hot leads don’t die in voicemail.
Step 2
One content day → 30 authority videos (Days 4–10)
In one content day in LA, we film you answering the exact questions your ideal clients Google about wage & hour, wrongful termination, and class actions. From that, we turn one afternoon into 30 short‑form videos, pro headshots, and 10 branded graphics for your social and ad campaigns
Step 3
Launch Search, GMB, and retargeting (Days 11–17)
We build tightly focused Google Search campaigns around your highest‑value case types, overhaul your Google Business Profile (photos, posts, review prompts, tracking), and launch proof‑based retargeting on Meta/YouTube so prospects see you everywhere once they’ve visited you.
Step 4
Optimize around 3 numbers & move into 28-day management (Days 18–30)
We don’t report “vanity stats.” We focus on: Cost per lead (CPL), Cost per booked consultation, Show rate. We kill what isn’t working, scale what is, deliver a 30‑day report, and then roll into your chosen 28‑day management tier (Starter, Growth, or Premium)
Pricing & Terms
All tiers are billed every 28 days (13 cycles per year). Client funds ad spend separately.
Guarantees
14‑Day “Love It or Leave It” Guarantee
If you’re not satisfied with our onboarding experience or the implementation progress in the first 14 days, tell us why and we will either fix it or release you from the agreement.
Performance Guarantee (conditional)
10+ booked consultations in 30 days or we work free until you hit it,” subject to these conditions
1) You are a California plaintiff‑side employment firm (wage & hour, wrongful termination, retaliation, class actions).
2) You maintain at least $1,500/month in ad spend for the duration of the Sprint.
3) You or your team respond to new leads within 2 minutes during business hours (and within 10 minutes after‑hours).
4) You provide access and approvals (ads, landing pages, creative) within 48 hours.
5) You follow our intake and reminder recommendations (confirmation + multiple reminders).
If these conditions are met and we do not generate at least 10 booked consultations in the initial 30‑day Sprint, we will continue to provide management at no additional management fee until the 10‑consultation threshold is reached.
Note: “Booked consultation” means a scheduled appointment with a human who meets your agreed high‑level criteria, not simply a lead or form fill.
We do not and cannot guarantee legal outcomes, case value, or revenue amounts.
FAQs
Q1: What is the “Authority Sprint”?
The Authority Sprint is a 30‑day, one‑time implementation package. It’s not a loose “kickoff phase.” It’s a fixed-scope project where we:
1) Install tracking (GA4, GTM, call tracking)
2) Fix intake (missed-call text‑back, reminders, scripts)
3) Run an in‑person content day → 30 shorts + photo assets
4) Build and launch Google Search, GMB, and retargeting
5) Optimize around Cost per Lead, Cost per Booked Consult, and Show Rate
By Day 30, you have a working intake‑ready engine and real data, not just a plan on paper.
Q2: How is your Sprint different from other “sprints”?
Most agencies call the first 30 days a “sprint” but really use it for onboarding and setup while billing you like a normal month.
Our Sprint is treated as a separate product with a separate one‑time fee and a clear “Definition of Done.” It’s designed to:
1) Deliver assets (30 shorts, GMB overhaul, campaigns)
2) Deliver a functioning tracking + intake system
3) Deliver a 30‑day performance report and a clear path into 28‑day management
You’re not paying just to get “ready”; you’re paying to have the engine installed and running.
Q3: Who is this for?
California plaintiff‑side employment law firms (solo and boutique) focused on wage & hour, wrongful termination, retaliation, and class actions who want more consistent, high‑quality booked consultations.
Q4: Do you work with defense‑side or other practice areas?
Our core offer is built specifically for plaintiff‑side employment in CA. In some situations we may consider adjacent practice areas, but our system is tuned for this niche.
Q5: How much ad spend do I need?
We recommend a minimum of $1,500/month in ad spend for the Sprint. Growth and Premium clients often spend $1,500–$5,000/month depending on goals and geography.
Q6: What exactly counts as a “booked consultation” for the guarantee?
A booked consultation is an appointment scheduled with a decision‑maker who meets your agreed high‑level criteria (e.g., CA employee, matter within practice area, within statute window). We track these via your calendar and call tracking.
Q7: How long is the commitment?
The Authority Sprint is a one‑time 30‑day implementation. 28‑day retainers are typically month‑to‑month after an initial agreed term. GMB‑only Starter has a 3‑month minimum.
Q8: What if I can’t do an in‑person content day in LA right away?
We strongly recommend an in‑person content day. If travel isn’t possible, we can discuss remote filming options, but in‑person days create the strongest assets and fastest results.
Q9: Do you manage intake for us?
We don’t answer your phones, but we do install and optimize your intake system: missed‑call text‑backs, alerts, scripts, and reminder sequences so more leads turn into showed consultations.
Q10: Can we start without video content?
Yes. The Sprint includes your first content day and 30 shorts, so you don’t need existing video assets. We build them with you.
Q11: Do you lock us into long contracts?
We’re confident enough in the system that we don’t need to trap you. After the Sprint and any agreed initial term, our 28‑day retainers are simple: if we keep delivering results and service, you’ll want to stay.
Q12: How will we measure success?
We focus on three main numbers:
1) Cost per lead (CPL)
2) Cost per booked consultation
3) Show rate
We’ll also track secondary metrics like calls, forms, traffic, and GMB activity, but every core decision runs through those three.
Compliance / Legal Footer
This website is operated by Passion Project Marketing, a marketing agency that works with law firms. We are not a law firm and do not provide legal advice. Nothing on this site should be construed as legal advice or as forming an attorney‑client relationship.
Any references to case values, revenue, or results are illustrative and based on past marketing performance; individual results will vary. We do not and cannot guarantee any specific legal outcome, case value, or financial result for your firm.
By contacting us through this website, phone, or email, you consent to receive communications from our team, including phone calls, emails, and text messages. Calls may be recorded for quality and training purposes.
Law firms are responsible for ensuring their own advertising and marketing comply with all applicable ethics rules and regulations in their jurisdiction, including but not limited to rules governing attorney advertising, solicitation, and client testimonials. We will support compliance best practices but final responsibility rests with the firm.
You can hand this directly to your GoHighLevel specialist to drop into sections and wire automations around the FAQ questions (e.g., tagging objections, starting nurture sequences, etc.).